The automotive industry has been a cornerstone of my career, where I’ve led large-scale brand launches and transformations for global manufacturers.
This work reflects my ability to operate at the intersection of culture, business strategy, and creative leadership managing complex teams, high-stakes timelines, and measurable commercial impact.
It’s where I built a strong foundation in leading ideas that move both brands and markets.

In financial services and fintech, creativity must earn trust before it earns attention.
These projects demonstrate how I translate highly regulated, complex products into clear, compelling brand narratives while aligning closely with business objectives and compliance realities.
The work highlights strategic discipline, leadership under constraint, and the ability to drive relevance in conservative categories.

My work in health and pharma reflects my ability to adapt quickly and lead effectively in one of the most regulated industries in the U.S.
Operating within FDA frameworks, I’ve partnered closely with medical, legal, and regulatory teams to deliver creative solutions that balance compliance, empathy, and performance.
This section underscores my experience leading multidisciplinary teams and delivering award-recognized work without compromising rigor or responsibility. goes here

This body of work showcases my range as a creative leader across consumer brands and culturally driven platforms.
It reflects versatility in tone, channel, and audience, as well as the ability to build brand relevance in fast-moving, competitive environments.
Here, creativity is guided by insight, craft, and a strong understanding of how brands earn attention in culture.

Purpose-driven work has been a consistent part of my leadership approach.
These projects focus on driving awareness, engagement, and real-world impact often with limited resources but high ambition.
They reflect my belief that strong creative leadership can deliver meaningful social outcomes while maintaining strategic clarity and executional excellence.